90 - Day Revenue Engine Sprint

• Narrow your ICP: Analyze your best customers. What industries, company sizes, and job titles convert fastest?
• Define problem-awareness levels: Are they actively looking for a solution, or do they need education?
• Messaging Framework: 
  • Pain: What urgent problem do they have?
  • Promise: What result do they want?
  • Proof: Why should they trust you?
  • Process: How do you deliver results?

🔹 Execution Tactic: Interview 5-10 customers to refine positioning based on real objections and buying triggers.

•   Define Sales Stages: 
  1. Lead Qualification – Who is a good fit?
  2. First Call / Discovery – Understand their needs, not pitch your product.
  3. Demo & Business Case – Focus on outcomes, not features.
  4. Proposal & Negotiation – Align pricing with their urgency.
  5. Closed Won/Lost – Document why deals are won or lost.

🔹 Execution Tactic: Create a Deal Qualification Checklist based on ICP characteristics and buying signals.

• Cold Email Templates (Examples provided)
• Discovery Call Script
• Objection Handling Matrix
• Follow-Up Sequences
• Closing Framework

• Outbound: Create automated LinkedIn and email cadences.
• Inbound: Optimize landing pages and lead magnets to attract interest.
• Referral Engine: Ask happy customers for introductions.

🔹 Execution Tactic: Implement a CRM (HubSpot, Apollo, or SFDC) to track outreach, pipeline, and follow-ups.

• Launch outbound campaigns to 200–500 ICP contacts.
• Run 20+ discovery calls to refine messaging.
• Track conversion rates across each sales stage.

🔹 Execution Tactic: Use a Call Recording Analysis Frameworkto review what works.

• Identify where deals are stalling.
• Adjust scripts based on objections and lost deals.
• Develop a Sales Process Handbook for repeatability.

🔹 Execution Tactic: Use Gong or Chorus to transcribe and analyze sales calls.

• Look for reps who have experience selling to your ICP.
• Focus on coachability, drive, and market curiosity over industry experience.
• Have them shadow your calls for the first two weeks.

🔹 Execution Tactic: Assign reps a “30-60-90 Day Ramp Plan” with clear KPIs.

• Scale outbound sequences and test new channels.
• Implement a data-driven feedback loop (weekly deal reviews).
• Document all lessons in a living sales playbook.

🔹 Execution Tactic: Automate CRM workflows to track and improve lead-to-close rate.